Each month Frankie and I whip up a short newsletter to send out to our followers. Yes, we should really send out something more than once per month, but (a) we don’t like cramming your mailboxes with emails all the time, (b) we’re not going to send something out for the sake of sending something out (which is a bad marketing tactic on our part, I suppose), and (c) we’re really trying to concentrate on coaching and creating some awesome products and information, along with working our buns off for our clients.
Last week I scheduled the October newsletter and it went out on Monday. Somewhere around Monday night I finally got to check my inbox and saw the email there...with the most heinous of grammar errors in the title. UGH. It read:
Coffee Talk Consulting Welcome's Fall
I’m cringing right now reading it again. That damn apostrophe. I know it’s not supposed to be there. I have an English degree, for Pete’s sake! I know how to write sentences properly.
That subject line of that email has plagued me all week. I feel like an idiot. It makes CTC look like we’re idiots. And we’re not. I was just in a hurry, and was lazy about review, and so now, here I am, with this glaring mistake. So how do you move beyond a mistake?
You are inevitably going to make a mistake. We all do it all the time. But it’s what you do after that is really going to make the difference.
Don’t ever hide from a mistake. Own it. Ignoring a mistake or even worse, not admitting to a client you made a mistake, is terrible for your work at home business (or for any facet of your life, actually). Yes, I did this. Whether it’s a grammar or spelling error or you’ve forgotten an entire project a client wanted you to do, acknowledge the screw up.
There isn’t much I can do about an electronic newsletter sent out to our followers. It’s out there, and I cannot go into each person’s mailbox to correct it. But I can make sure that next time I won’t be as lazy about scheduling the newsletter. Next time I will proof it two or three times, like I normally would do. Next time I’m going to give myself the time and focus to do a better job.
If you can fix your mistake, do it. Most clients are happy to have an apology and explanation, but what they really want is the product you promised. Get to work and solve the problem.
Making a mistake never feels great, but you’re not going to be judged on what the mistake was. You’ll definitely be judged on how you responded to it afterwards. (And if there are any mistakes in this post, I acknowledge them and apologize immediately!) :)
Frankie and Andrea take turns sharing stories. Just good talk over a cup of coffee.