On Thursdays we like to chat a little more personally to you in our blogs. And sometimes that’s not always easy, even though it should be. How hard is it to talk about yourself? :) But, last night (Wednesday) I (Andrea) really didn’t know what I wanted to say.
And then I looked across the room, saw a magazine, and had my A-Ha moment. Today we’re going to talk about VALUE.
For Christmas, we got our son a subscription to Rolling Stone magazine. He’s a guitarist and into music of all sorts and is a sponge for information. So, we thought this would be a fun little gift that shows up in the mail each month.
A few days ago he got his first RS. At least, I think it was RS. That’s what it said on the cover, but I really couldn’t believe it. It was so….small.
I don’t know if you’ve ever held a Rolling Stone magazine in your hands before. At least one from the past. But it was a large magazine. Not just in the size of the paper they used, but also in the thickness of the magazine. When you sat down with it, you sat down with some hefty paper in your lap.
But now. No. It’s the size of a regular magazine. (Well, maybe a tiny bit bigger.) Okay. I can deal with that. Awkward sized things always have to come with a higher price tag. And I’ll even ignore that they’re using cheaper paper. But - the thickness. That meaty goodness. It’s gone. Completely gone.
This issue of RS (where Emma Stone is on the cover) doesn’t even make me think of Rolling Stone, or music, or pop culture. It is 58 pages. My husband said that maybe they took out a lot of the ads. Maybe. If I take out the ads (not including the cover ads), it’s 47 pages. That sure doesn’t seem like a lot of value for such an iconic magazine.
So I grabbed an old Redbook (Sept 2016) that was laying around and did a value check here. It’s 152 pages. Taking out the ads (not including what’s on the cover), it’s actually only 89 pages long.
OVER ⅓ IS ADVERTISING.
I don’t know about you, but I don’t think that’s a good value. Look, I understand that advertising pays for things. I get it. But don’t you think it’s gotten a little out of hand? When over ⅓ of a magazine is ads….and really, most of the articles are advertisements of a sort, because it’s mostly talking about products for your body, products for your home, etc.
I like a good value. I HUNT for good values. And I think I now understand why print media is going away.
But it’s just not magazines. It’s everywhere. It’s the half-gallon of ice cream that’s no longer a half- gallon. It’s the 16 ounces of frozen veggies at Kroger that mysteriously switched to 12 ounces yet the price remained the same.
I’m tired of not getting value for my money. In magazines, in food, in services I pay for. It’s frustrating. In my business, I’d like to think I offer exceptional value for my services, and I would hope my clients would tell me if that wasn’t the case.
What do you think? Are we losing the value of things?
Frankie and Andrea take turns sharing stories. Just good talk over a cup of coffee.