When I (Andrea) first saw the EOS lip balm, I thought, why? Why did you make it this awkward little ball? You can’t possibly keep it in your pocket. It’s definitely not going to fit into the little cubby in my car so I can keep my lips nice and moist in traffic. It can only go in my purse. And ladies (sorry guys, this is a girl problem), I don’t know about you, but my purse becomes a deep, dark chasm whereby all things are lost.
There might be a winning lottery ticket in my purse, the cure for cancer, and some emergency chocolate. Or not. I really can’t say because it’s a huge void of “who the hell knows” most of the time. (I’ve even discovered receipts that were several years old hidden in some of the pockets.)
But this EOS balm...this was weird. Plain and simple. I just didn’t get it, until that fateful day when I had an extra one after some gift-giving packages, so I tossed it in my chasm - uh, purse. And there it was; the answer I’d been looking for.
It was weird because it needed to be weird for my purse. When I’m out driving around, I don’t want to take my eyes off the road. (PSA: Don’t text and drive!!!!) But sometimes I’m sitting at a stoplight and need to moisturize. So there I go, shoving my hand into my purse and something cool happened. I immediately grabbed the EOS. Why? Why didn’t I grab the lipstick, or the Carmex, or anything else I’ve shoved into that one pocket?
Because EOS is weird.
Well, weirdly-shaped. You can’t help but find it immediately because it’s like nothing else that is going on in your purse. (Unless you have some time of rock or golf ball or something in there. In which case, your purse is more of a mess than mine!) It takes one second for me to find my EOS. It takes me at least 30 for anything else. And I don’t have 30 seconds.
So what’s the moral of this weird blog? It’s good to be weird. To be different. You stand out. You are noticed. People take a second look. People think about you. People ask questions. That’s what you want for your business or the product you’ve created. You want potential customers to take notice of you, come over, and try you out. Because everyone is intrigued with the odd, the different, the “not like everyone else.”
So remember, if you’re starting a work at home business, think about how you can be a little weird so that you stand out above your competition.
Frankie and Andrea take turns sharing stories. Just good talk over a cup of coffee.